B Corp-certified impact communications and campaigns
make a bold statement
Welcome to CARMEN GET IT!, your one-stop, neon-lit shop for values-led copy, key messaging, and impact campaigns that don’t just ‘raise awareness’ but raise hell (and get results).
Doing good? Let me help you shout it from the rooftops. All you gotta do is…
badass behind the brand
Hey, I’m Carmen Hawker—writer of words, wearer of big earrings, and fierce supporter of businesses that give a damn.
With a background in gender equity, community organising, and cause-based campaigns, I’ve helped organisations of all shapes and sizes find their voice, rally their people, and show up with more purpose (and pizazz) for 15 solid years. Want to be one of them?
what I do
Whether you're trying to untangle your brand voice, build a thriving community, or design a campaign that sparks real-world impact, I can help you say it like you feel it.
Because when your words drip with purpose, people don’t just read them—they resonate with them. And that’s how change happens.
Copy & Content 🖌
You don’t want to add to the noise, but you’ve got something important to say. You just don’t know how to say it. I help leaders create thoughtful and strategic copy and content that sounds human and actually gets read.
Brand DNA 🧬
Ready to stop winging it and build something that lasts? I’ll take you through a strategy process to get clear on key messaging, tone of voice and brand values so you can build trust and show up on purpose.
Impact Campaigns 📣
The world has never been more complex, nor the stakes higher. From bold ideas to scroll-stopping assets, I help organisations launch strategic campaigns capable of moving hearts, shifting systems, and mobilising the change we need.
who I work with
You might sell products. You might provide services. You might do both, or maybe you do neither. But if you lead with purpose (and a big ol’ middle finger to the status quo), you’re my kind of people.
From ethical finance to gender equity and everything in between, here are just a few of the legends I’ve worked with.
wear it loud and proud
Words are the main event, but sometimes you wanna make a statement of another kind. Created in collaboration with talented creatives across Australia, I also have a range of bold and bright stationery & accessories designed to spark joy (and conversation), for all the right reasons.
Fan of the bold and the bright? You’ll love these boss ass acrylic ‘rectan-gals’ feminist statement earrings.
In a match made in stationery lover heaven, comes this sass-filled and tax deductible new collab with the footloose and funky fresh Creative Plus Business.
Featuring everybody’s favourite colour combo — cotton candy pink and scarlet red — plus some of those fancy striped horses, you’ll wanna fill these pages quicker than you can say: ‘abracazebra’.
Grrl gangs, but make it glitter. The perfect glitter dangle to tell everyone where your heart really lies - with your grrl gang.
